Intentions

From the research that I have conducted, I have established that the target audience for my show is males aged 18-29. I have gathered this information firstly from primary and secondary research conducted by myself and my group, which saw that males aged 18-29 made up the largest percentage of viewers of programmes that are of the same genre as ours (science fiction/fantasy drama). Furthermore, when analysing products that are similar to ours such as the programme Misfits, and its corresponding website, this audience can also be identified. This is due to the clear steps taken to appeal to this audience, for example, the cast of misfits is predominantly male. This is appealing for this age group as it offers a large amount of characters that are easy to relate to and as such appealing to the audience. Additionally there are also female of members of the cast, who attract this audience with sex appeal.

I intend to create a programme that is of the highest quality that I can produce. I intend to accomplish this by making sure that I have a thorough understanding of the use of all the equipment that I require to use. Furthermore I intend to complete all parts production to my highest ability. I intend to create this programme for males aged 18-29 as the secondary target audience this has been identified by Nathans secondary audience research[1]. I intend to do this by utilizing a genre that proves popular amongst this demographic (science fiction/fantasy). I intend to target those in the C2 grade of NRS social class, as the gritty and harsh tone of my show will somewhat be relatable to this group of people, as they are more likely to have experienced real life struggles than those above this class (even though the struggles are not like they are in my program, the fact that the characters are experiencing hardships is what will enable the audience to realte to them) in my research I found that E4 commissioned misfits as they wanted a show that was more working class, so in choosing this social demographic to appeal to, I can somewhat fit into the context of my broadcaster. Furthermore, I intend to make use of characters in such a fashion that has proved successful with shows of this genre (e.g. Misfits as previously stated). Whilst my show is heavy in science fiction and fantasy elements, I intend to incorporate real life issues into the program. I intend do so as it has proved popular with other TV shows. For example whilst Buffy the Vampire Slayer was a show that was very heavy in fantasy elements, it touched aspects that are easy to relate to. For example,  the death of a parent, which proved massively successful  I intend to incorporate elements such as this to give my programme a realistic tone that proves popular amongst audiences. Finally I intend to create a programme that follows the conventions of the chosen genre that I have identified through research. I intend to carefully apply conventions, whilst still attempting to maintain originality in my programs content.

The research I conducted for the production of my website found a number of things to consider when making my website. For example I found that a number of websites for E4 shows (misfits, dead set, beaver falls, Skins) make a large use of background’s and central images, that often somehow relate into the theme of the show. Furthermore, websites seem to be made fairly simplistic to allow navigation of the site with ease, whilst allowing the viewer to feel more connected with the chosen show as they are indeed exploring content beyond the show itself.

I intend to create my website by following all the identified conventions from my research. I intend to make my website as appealing to the target audience as possible, by incorporating identified conventions, but maintain simplicity. As I have observed from websites such as the website for The Walking dead, a simple website fits the tone of the programme, and functions easily. I will indeed also try to create a simple website as I wish to convey a similar message as this show given that it is the same genre as my show. However in addition I will make my website appeal to my target audience (males aged 18-29) as much as is possible. I will do this using images that are appealing, colours that are typically appealing to the chosen demographic, and a simple layout for easy use, and maintained interest. Furthermore, I intend to produce a website of the highest possible quality, which I intend to accomplish by making sure I am acquainted well with the features of the word press site, which I will use to create my website. I intend to create 3 pages for my website. Firstly I will create a home page, to serve as an introductory page and a ‘hub’ for my website, which is indeed typical of all modern websites. Secondly, I intend to create an about page on my website. I will do this as, due to the dramatic nature of my programme, and about page will successfully increase interest in the programme (and subsequently the website also), as it will entice the audience by giving a synopsis of the programme, without giving too little too much away to remove interest. Finally I will have a page dedicated to small biographies about the characters of my show. I intend to have this, as I have observed that many other websites offer this, and character’s indeed play an important role in drama, so in having a page dedicated to short biographies on them, it immerses the audience more so.

Sources:
[1]http://sullymedia.blogspot.co.uk/

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