AS media studies-jake hashdi: production company write up

Bwark productions/ Young films

Bwark productions was founded in 2004 by Iain Moris and Damon Beesley. Moris had recently left channel 4 at the time, where he had worked as the commissioning editor for comedy for 4 years. Bwark productions seems to produce multiple comedy shows and DVDs including many Jimmy Carr stand up shows on DVD, the show 'free agents' and 'the persuasionist'. This gives them an overall image as a producer of comedy, which ties into the chosen show ('the inbetweeners'). In July 2011, Bwark productions became a subsidiary of the Zodiak media group.The Zodiak media group demonstrates examples of horizontal integration as it owns multiple other companies which produce TV shows. These include RDF television, the foundation and IWC media. Bwar uses synergy in the form of apps and DVDs to promote 'the inbetweeners.' These appeal more to their target audience of young people, aged roughly 15-25 (for 'the inbetweeners'), as these forms of media are those that have proved popular with that audience, so in carefully selecting how to promote the show, they have successfully promoted it to its fullest extent. Young films was founded in 1986 by 'inbetweeners' producer, Chris Young. Its past credits include a number of various short films including; 'believe' and'seachd': the inaccessible pinnacle. Bwark/Young make use of convergence in making 'the inbetweeners' available to view on the online '4OD' service, which can be viewed on both computer and smart phone. However this is predominantly controlled by the broadcaster (E4),which is of benefit to E4 as a broadcaster, as it is able to use different methods to promote the show. Bwark relates to E4 firstly, because E4 broadcasts shows that are produced by companies who are owned by the same conglomerate (Zodiak media group). These include 'Shipwrecked the island' and 'wife swap'. It further relates to E4 due to its programmes (the' inbetweeners' in this case) content and target audience. The show itself is a 'sitcom'. E4 shows a number of other sitcoms and comedy shows in general, such as skins,. misfits, phone shop, Noel Fielding's luxury comedy, to name but a few. This establishes the programme with a broadcaster that already has a reputation for showing comedy programmes. This provides both anchorage within the shows genre and helps to gather in a wider audience from the broadcasters other shows, whom this show may appeal to. Thus in short, Bwark productions ties into E4 as its show that is broadcast on E4 appeals to E4s target audience as a whole.